‘Toyota Car of the Future’ On Sale Next Year; Opens 2014 Consumer Electronics Show (CES)

January 6, 2014 by · Leave a Comment 

LAS VEGAS (Jan. 06, 2014) – “We aren’t trying to re-invent the wheel;

Lexus Announces Voluntary Safety Recall of Certain 2013 Model Year GS 350 F Sport RWD Vehicles

May 17, 2012 by · Leave a Comment 

On May 16, 2012, Lexus filed a Defect Information Report (DIR) with the National Highway Traffic Safety Administration indicating it will conduct a voluntary safety recall of approximately 650 – early 2013 model year GS30 F-Sport Rear Wheel Drive (RWD) vehicles to update the Variable Gear Ratio Steering (VGRS) electronic control unit (ECU) calibration.

New Discovery Documentary Examines Safe Driving For All Ages

February 24, 2012 by · Leave a Comment 

Silver Spring, Md. – February 24, 2012 – Discovery Channel and Discovery Education, in partnership with Toyota, present LIFE BEHIND THE WHEEL , airing Saturday, March 3 at 8am e/p, a comprehensive look at safe driving habits from generation to generation.

Scion Racing Debuts FR-S Race Car

January 10, 2012 by · Leave a Comment 

Detroit – January 9, 2012 – Scion today unveiled its Scion Racing/GReddy FR-S race car during a press conference at the 2012 North American International Auto Show. The FR-S will be competing in the 2012 Formula DRIFT series with veteran driver Ken Gushi behind the wheel.

2012 Toyota Prius Plug-In

2012 Toyota Prius Plug-In

September 28, 2011 by · Leave a Comment 

Filed under: Hybrid , Technology , Hatchback , Toyota , First Drives You Say You Want An Evolution? Here’s a game that the first people who buy the 2012 Toyota Prius Plug-in Hybrid should play with their other Prius-driving friends: Let them slide behind the wheel and see if they can even tell that it isn’t a standard, third-generation Prius . Very few will be able to tell. That’s how subtle the changes are between the two vehicles, at least, to someone who isn’t looking too closely. After driving the corded Prius in California recently, we can confidently say that from both the outside and behind the wheel, the Prius Plug-in Hybrid looks, drives and feels pretty much like any other example of the world’s most popular hybrid. Of course, this Prius does receive some important advances – ones that hardcore fans will notice them right away – but it’s more than obvious that Toyota’s strategy with its new model is evolution, not revolution. The changes start with the plug-in’s new lithium-ion battery pack. Much smaller than the packs used in the two most popular plug-in vehicles on the market, the Prius Plug-in’s 176-pound, 4.4-kWh battery pack offers just enough juice, Toyota says, for an “electric-only driving range of up to 15 miles at a maximum speed of 62 mile-per-hour” (More on how this isn’t exactly true after the jump). Continue reading 2012 Toyota Prius Plug-In 2012 Toyota Prius Plug-In originally appeared on Autoblog on Wed, 28 Sep 2011 11:57:00 EST. Please see our terms for use of feeds .

Toyota asks owners to measure ‘The Camry Effect’

Toyota asks owners to measure ‘The Camry Effect’

September 7, 2011 by · Leave a Comment 

Filed under: Sedan , Marketing/Advertising , Toyota According to Toyota , over the last 30 years the company has sold a staggering 9 million Camry models in the United States. In other words, practically everyone has had some experience with Toyota’s ever-popular mid-sizer. Toyota wants to explore how those figures have impacted the world around us with a new advertising campaign. “The Camry Effect” aims to figure out exactly how many visitors to the company’s web site have interacted with the sedan over the years. Toyota is collecting stories about Camry owners and their adventures behind the wheel of the four-door. If you drove your parent’s Camry to college, took one across country or otherwise enjoyed some time behind the wheel during a pivotal moment in your life, Toyota wants to hear from you. Head over to The Camry Effect site to share your story and answer a few questions about your experience with the Camry nameplate. Hit the jump to take a look at the campaign’s introductory video. Continue reading Toyota asks owners to measure ‘The Camry Effect’ Toyota asks owners to measure ‘The Camry Effect’ originally appeared on Autoblog on Tue, 06 Sep 2011 16:56:00 EST. Please see our terms for use of feeds .

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