Lexus Rumbles Into Detroit With Sporty Disposition at 2015 North American International Auto Show Exhibit

Lexus Rumbles Into Detroit With Sporty Disposition at 2015 North American International Auto Show Exhibit

January 12, 2015 by · Leave a Comment 

DETROIT, Jan. 9, 2015 – Lexus is rumbling into Detroit with an exhibit at the 2015 North American International Auto Show (NAIAS) that shows its sporty disposition. The luxury vehicle manufacturer will showcase the new, much-anticipated GS F performance sedan, which joins the brand’s expanded lineup of models on display at Detroit’s Cobo Center. Visitors will see how Lexus is extending into greater integration of innovative technology, emotional exterior designs and engaging driving dynamics and performance into every model.

Integrated Marketing Campaign Elevates 2014 Toyota Corolla to New Heights

September 10, 2013 by · Leave a Comment 

TORRANCE, Calif. (September 5, 2013) –The world’s best-selling vehicle nameplate of all time is about to take drivers to new places. When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car’s upgraded technology and elevated styling—inside and out. The marketing campaign aims to reach the Millennial generation while still appealing to the baby boomer audience that has made the model so popular through the years.

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