Lexus Eco Challenge First-Round Winners Take Environmental Commitment to a New Level

December 12, 2012 by · Leave a Comment 

TORRANCE, Calif., Dec. 11, 2012 – Students from across the country are showing they can change the world, starting with their local community. Sixteen student teams from 11 states have been named winners in the first round of the sixth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it.

Car and Driver Magazine Names FR-S to 10Best Cars of 2013

December 6, 2012 by · Leave a Comment 

TORRANCE, Calif., (Dec. 5, 2012) – The Scion FR-S earned recognition today from Car and Driver, the world's largest automotive publication, as part of its “10Best” cars of 2013 . The magazine highlights the best cars for under $80,000 available on showroom floors in January 2013. Scion introduced the FR-S earlier this year to positive industry reviews and consumer excitement. The FR-S shares its spot on the list with the Subaru BRZ.

Lexus Design Award Launches

November 27, 2012 by · Leave a Comment 

TORRANCE, Calif.., Nov. 27, 2012 – The Lexus International Division of Toyota Motor Corporation announces the launch of the Lexus Design Award, an international design competition targeting designers around the world.

All-New Fourth-Generation Toyota RAV4 to Make World Debut at 2012 Los Angeles Auto Show

November 15, 2012 by · Leave a Comment 

TORRANCE, Calif., Nov. 15, 2012 – Toyota will stage the world premiere of the all-new 2013 RAV4 crossover SUV at a press conference at the 2012 Los Angeles Auto Show.

World Premiere of the Lexus LF-CC Concept Car at the 2012 Paris Motor Show

September 17, 2012 by · Leave a Comment 

Sept. 17, 2012 — Following the unveiling of Lexus’ award-winning hybrid 2+2 sports coupe concept, the LF-LC at the 2012 Detroit Motor Show and its European debut at the Geneva Motor Show, a new, mid-sized coupe concept, the LF-CC makes its World Premiere at the 2012 Paris Motor Show.

Would this commercial make you want to buy a Scion?

Would this commercial make you want to buy a Scion?

September 16, 2012 by · Leave a Comment 

Filed under: Coupe , Marketing/Advertising , Videos , Scion , Toyota Toyota , now all about getting its groove back, changed its ad slogan to “Let’s Go Places.” Scion , meanwhile, advertises the FR-S (Toyota 86) around the world with drift-happy regional launch videos and, in the UK, scenes of dystopian breakout . But in this corner of the world, before Scion went mature, we remember when it had hip, DJ-driven spots with editing as edgy as the image it was trying to promote. Which brings us to this 30-second spec ad, created by YouTube users Marcus Stokes and Marko Mandaric. Heavy on the bass and VFX, it pitches the FR-S in Scion’s original style. And even though the FR-S is the easy offering to slot in, we suspect the vibe might do favors for the tC and, pushing things, even the iQ simply because it’s so left-field. So while we try and figure out whether the FR-S means Scion’s got its goove back, you can check out the video below . Continue reading Would this commercial make you want to buy a Scion? Would this commercial make you want to buy a Scion? originally appeared on Autoblog on Sat, 15 Sep 2012 10:01:00 EST. Please see our terms for use of feeds .

Toyota Announces Presenting Sponsorships of Morgan’s Wonderland, New Scorpions Stadium

August 28, 2012 by · Leave a Comment 

San Antonio, TX (Aug. 28, 2012) – Toyota today announced its presenting sponsorship of Morgan’s Wonderland, the world’s first theme park specifically designed with special-needs individuals in mind and built for the enjoyment of everyone, as well as the new San Antonio Scorpions soccer and special-events stadium.

Lexus IS F High-Performance Sedan Thrills and Sends Chills

August 19, 2012 by · Leave a Comment 

The IS F pioneered Lexus’ high performance portfolio when it was developed. Much of the IS F development took place at racetracks around the world, including Germany’s legendary N

Is Toyota working on a Lexus-influenced extreme Yaris?

Is Toyota working on a Lexus-influenced extreme Yaris?

July 26, 2012 by · Leave a Comment 

Filed under: Motorsports , Budget , China , Hatchback , Toyota , Racing This could be something or it could be nothing, but it’s got us curious and we have no idea what it is. A site in China found what appear to be renderings of a three-door Toyota Yaris wearing an as-yet-unseen body kit and a Lexus -shaped grille. The changes are thorough, and alterations like the bulging fenders front and back and the deep skirting all-round indicate that they aren’t taken casually. Of particular note is the spindle grille lifted from the Lexus design book and what looks like an aero element around the rear glass. Theories so far are that it is a concept for an upcoming Chinese auto show, a sportier Yaris production model that will be added to the lineup, a factory-installed kit or a tuner kit. Or it could have something to do with Toyota’s return to the World Rally Championship. A company source has already cited the Yaris as the car that “makes sense,” with Autoweek reporting it will be a “Yaris-based” entry even though the Yaris is too short according to the WRC regulations. One issue with that, though, is that the tiny, split-twin exhaust pipes make no sense for a WRC car; the Mini WRC car runs its pipes the same way, but they’re huge. We will look out for more information on whatever kind of Yaris this might be. Is Toyota working on a Lexus-influenced extreme Yaris?

Lexus to Unveil New LS Flagship Sedan

July 9, 2012 by · Leave a Comment 

TORRANCE, Calif., July 9, 2012 – Lexus will hold the World Premiere of the new Lexus LS flagship sedan at a special invitation-only event in San Francisco on Monday, July 30.

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