Filed under: Hybrid , Geneva Motor Show , Europe , Technology , Hatchback , Toyota Toyota has unveiled the 2012 Yaris Hybrid at the Geneva Motor Show – the first B-segment hybrid in Europe. While the vehicle makes use of a 74-horsepower 1.5-liter gasoline engine, engineers mated the internal combustion mill with a more compact 80-hp electric motor along with a smaller inverter and battery pack. Combined, the two can crank out up to 100 combined horsepower. Toyota says the Atkinson-cycle engine and it’s associated techno wizardry is 20 percent lighter than the standard 1.8-liter hybrid drivetrain found in most of the company’s hybrid offerings. Speaking of batteries, the Yaris Hybrid stores its power via a nickel-metal hydride pack. With fewer cells than those found in the Auris Hybrid , the batteries are around 20 percent lighter. The drivetrain will net buyers a fuel consumption rating of just 3.5 liters per 100 kilometers, or around 67 mpg on the European scale. Click past the break for the full press release. Continue reading 2012 Toyota Yaris Hybrid plays big brother to the Prius C 2012 Toyota Yaris Hybrid plays big brother to the Prius C originally appeared on Autoblog on Wed, 07 Mar 2012 16:40:00 EST. Please see our terms for use of feeds .
Filed under: Marketing/Advertising , Videos , Toyota Company : Toyota Brand : Toyota Medium : Online Product : Toyota Yaris Campaign : It’s a car! What We Like : Placing Michael Showalter in your ads earns automatic bonus points with us. These spots are pretty funny, and Showalter is the driving force behind the humor. Also, it’s refreshing to see an automaker take a self-deprecating point of view from time to time. What We Don’t Like : We think Toyota is basically saying that the new Yaris is as simple of an automobile as you can find. The tounge-in-cheek humor is used to mask the fact that the Yaris isn’t much more than an appliance on wheels. Strategy : Toyota is really going out on a limb by using humor to highlight the fact that the new Yaris is a rather basic automobile. Still, the spots do manage to point out the fact that this vanilla machine has some solid features for its price point. Despite that fact, we’re torn on this campaign. The spots themselves, which you can view after the jump , are hilarious but ultimately come across as spoof material put together by a competing automaker. Grade : C (We’re split, and this grade reflects our feelings.
Filed under: Budget , Etc. , Marketing/Advertising , Videos , Hatchback , Toyota For a while there, we were worried that inane unboxing videos were going to completely take over the internet. Thankfully, that eventuality has not come to pass… but there’s still the occasional product so looked-forward-to, so unbelievably awesome, that its very first reveal into the world simply must be shared. You know, like the 2012 Toyota Yaris . Uh-huh. As you’ll see, the latest Yaris comes tightly packed in multiple protective containers, and there’s an appropriately huge user’s manual to go along with it. We’re especially fond of the honkable horn and the burrito-sized glove box. You just never know when you need an extra burrito… Check out the complete unboxing video from Toyota after the break .
Filed under: Budget , Hatchback , Toyota , First Drives Satisfactory Subway Substitution Our enthusiast’s Spidey Sense started tingling when we heard about the newest bit of technology employed on the enhanced 2012 Toyota Yaris . It was not a more advanced variable valve timing system; the Yaris’ 1.5-liter engine is carried over and already has an intake cam with adjustable phasing. It was not more cogs gracing a more advanced transmission; the Yaris makes do with a four-speed automatic and a five-speed manual. The suspension is also traditional with struts up front and torsion beam in the rear. So what was the next great thing? A mono-arm windshield wiper with washer jets aimed to either side of the big blade. Ah, our Spidie Sense was trying to warn us of an exceptionally dull car. In this world where small, inexpensive cars are becoming more fun – Mazda2 and Fiat 500 anyone – the new Yaris is a yawner. For normal consumers, however, the 2012 Yaris – available as the L, LE and SE – is a much improved, affordable and economical transportation appliance. It’s the kind of car you’d feel comfortable recommending to a friend’s sister or anyone who thinks of cars as nothing more than subway substitutes.
Filed under: Toyota Toyota announced pricing for several 2012 models, and while many MSRPs will rise, so will the number of standard features. The most notable price announcement is for the all-new 2012 Yaris , which will start at $14,115 (plus $760 in delivery costs) in three-door guise. That’s $950 more than the 2011 model, but Toyota points out that the base 2012 Yaris will come equipped with about $1,000 more equipment than the base 2011 model. The five-door SE model with a four-speed automatic transmission will top off the Yaris lineup at $17,200, up only $100 compared to the 2011 model. The SE five-door can also be had with a five-speed manual transmission for $16,400. Most Sequoia models are unchanged compared to 2011 pricing, with the entry trim level starting at $40,930 (plus $985 for shipping) and reaching all the way to $61,305. The only trim to receive a price increase is the Platinum model, which goes up $500. The 2012 Tundra does get a price bump across the entire lineup, which increases ranging from $340 to $390, depending on the trim level. The entry Tundra stickers for $27,115 (plus $985 for shipping) and the 4×4 CrewMax Limited starts at $43,345. The Sienna , which was all-new for the 2011 model year, also gets fresh pricing.
TORRANCE, Calif., August 8, 2011 – - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the all-new 2012 next-generation Yaris subcompact.